This Gucci campaign, featuring Jada Morthland, accentuates the brand’s chicness, elegance, poise, and class, while also relating to a suburban or urban demographic. The song lyrics in the ad campaigns paired with the different poses, outfits, and environments are meant to inspire defiance, confidence, and coolness among Gucci consumers.

Discipline(s): Fashion Photography, Advertising

Program(s): Adobe Bridge, & Photoshop

Mentor(s): Summer Doll-Myers

FOR EDUCATIONAL PURPOSES