IKEA is a Swedish company… So what kind of brand can create a truly unique experiential marketing campaign in IKEAs everywhere other than Swedish Fish?

It just makes sense!

This experience invites customers to this sweet escape for a little more fun while shopping for their next home improvement project! Swedish Fish have taken over the outside of the store; swimming in the blue walls, and they also help guide customers throughout the store! Check out our exclusive merchandise and Swedish Fish Meatballs in-store or browse online at IKEA.com!