Yuasa loves to differentiate themselves from their competition by bringing a new environment to their trade show booths year after year! The brief for this 20’ x 20’ booth design for the 2025 AIMExpo was a “lake house” with a motorcycle parked outside!

Featuring sintra & plywood cutout animals with acrylic baseplates, a foam moose head, a canoe-shaped bookshelf, and a massive 8’ x 16’ lightbox, we certainly made a splash!

Read more from the client here!

Discipline(s): Brand Activation, Exhibit Design, 3D Modeling

Program(s): Procreate, Illustrator, Form•Z

Mentor(s): Barbara Herbert